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What To Look For In A Custom Embroidery Company

A set of high quality merchandise is key to marketing your company. About 53% of people who own a promotional item use it at least once per week, and this can be a lucrative opportunity for your company. This is especially true when that item is wearable, such as shirts and hats. When creating these items, you likely want to hire the best custom embroidery company. The following characteristics will make the right business stand out from the rest, guiding your decision:

  1. Experience
    You likely want to select a company that has experience creating custom embroidered products. Several years in the industry generally means that they have perfected their method and know how to satisfy their customers. You can learn more about their reputation by reading online reviews.
  2. Uniformity
    When browsing their selection and reading customer reviews, notice whether they deliver the same quality on every item. You want each promotional shirt or hat to have the same level of craftsmanship as the rest.
  3. Variety
    Once you find a company to provide your small business embroidery and printing, you will likely hire them to make all of your custom products. If this is the case, you should make sure that they offer a wide variety of items. Then you can vary your offers all throughout the year.
  4. Outstanding Customer Serivice
    When you order your custom embroidered hats or shirts, notice how the company works with you. You want to work with a company who puts your needs first and offers exemplary customer service on your order.
  5. Accountability
    The best embroidery services will deliver your items in a timely manner. You should be able to trust their process and know that your products will come as expected. This shows that the company will go above and beyond in the future as well.

Whether ordering shirts for your employees or for your customers, it's important to make quality a priority. Once you find the best custom embroidery company for your small business, be sure to form a relationship with them. This will ensure that all of your future embroidery needs are met and that you can trust the quality of these items.

What To Look For In A Custom Embroidery Company
5 Creative Ways To Promote Your Company's Brand

5 Creative Ways To Promote Your Company's Brand

Brand recognition is an essential part of any marketing strategy, no matter the size of your business. While you have developed digital and traditional marketing techniques to promote your product, you are likely looking for ways to supplement this. With some creative strategies and unique custom products, you can promote your company's brand in more subtle ways. With the best embroidery and printing services available to you, consider the following promotional ideas.

  1. Give gifts to customers

    When a customer makes a purchase over a certain amount, give them a small gift. Small branded products like pens and phone wallets are perfect for this purpose. For larger purchases or membership gifts, you can give products like travel mugs.

  2. Create custom shirts

    A classic promotional product, printed t shirts will create brand loyalty and visibility. For restaurants and other retail locations, custom t shirt printing is a great way to supplement sales. Custom snapbacks and baseball caps are another fun sales item.

  3. Host a social media giveaway

    These types of giveaways serve two purposes. They boost digital marketing by encouraging your online followers to share your posts and boost brand promotion once the winner receives their product. You can make your giveaway a contest or a random drawing of social media users.

  4. Try some tech

    If you have a booth at a trade show or festival, technology is a great product to give away. For example, when someone signs up for your email list, they could receive a branded portable charger or other phone accessory. If they become a customer, you will certainly capitalize on this giveaway.

  5. Sell visible items

    When you sell promotional materials at your business, the key is to sell products that people use in everyday life. This could include sports equipment, custom trucker hats, or bags. About 31% of American consumers own a promotional bag, and these products receive high visibility because they are useful. The key is selling or giving away products that have multiple sets of eyes on them daily.

The best embroidery and printing services can help you choose the right products for your company. By taking the time to choose the right products, you can create a promotional plan that will bring in more customers. This effort is where brand recognition and loyalty come from, so keep your marketing senses sharp.

Top 5 Reasons To Have A Work Uniform

Top 5 Reasons To Have A Work Uniform

5.) Industry Requirement

Some markets and industries demand customer services, such as department stores, restaurants, and hospitals. Uniforms make the customer/patient more likely to approach the employee when in need. It makes the employee more identifiable.  


4.) Equality

An employee can feel any lesser than another due to their wardrobe, which can lead to severe work-related issues if not addressed immediately and adequately. Uniforms are the perfect fix! A uniform sets a standard of equality in the workplace, which is vital for company excellence.


3.) It Unites!

Providing something that drives a bond in the workplace is a great asset to the company. Creating a sense of identity to each employee and identifying them as under the same roof can create a more favorable environment and efficient workflow as this gives coworkers an outlet to bond and connect with one another.


2.) Company Pride

Employees can now honor their workplace and represent the company by wearing their uniform. If it is along the lines of a well-fitted polo, employees will be eager to wear their uniform outside the workplace as well, spreading the word of the company and providing them with a positive view of the organization.


1.) Mutual Growth

As stated before coworkers begin to bond and create a family-like environment. Employees begin to care more for each other, promoting group elevation as opposed to self-elevation. This directly leads to company growth, which is, indeed, the end goal! Healthy & Happy Employees = Healthy & Happy Business.


Convinced you need a company uniform? At US Team Ink we are your one stop shop for all promotional goods that will help you make a mark and stand out with your brand!


Visit our website at usteamink.com